
1. Two Times Elliott
- Website
- xx.studio
- Location
- London
- Guides
- Signature project
- De Beers 1888 Master Diamonds in-store experience
To launch its 1888 Master Diamond collection, De Beers asked Two Times Elliott to guide customers through the story of each stone inside its flagship store. The studio turned the retail space into an immersive experience explaining cut, clarity, color and carat, and designed packaging that tells each diamond’s journey, including a book and professional tools. For The Kettle Kids, a social-first luxury reseller, it carried a new identity into store signage, interiors and printed materials as the business opened several UK stores.
- Clients
- De Beers, The Kettle Kids, Ballymore
- How they work
- Identity, art direction, spatial design and placemaking, working with interior and production partners
- Budget signal
- Mid-market to upper mid-market
- Skip if
- You need wayfinding and signage for a large campus or hospital.
Last verified 2026










