The best branding agencies for professional services firms

Law firms, consultancies and advisory firms sell expertise that clients can’t see before they buy. The brand has to justify the fee, attract senior talent and get partners who rarely agree on anything to sign off. These five agencies have rebranded firms where every word and every partner’s opinion counts.

See the 5 agencies Updated 2026

Two professionals in suits reviewing documents in a folder at a desk

Quick list

#AgencyKnown forBest for
1Crate47 logoCrate47Law firm identities, websites and photographySpecialist and mid-sized law firms
2Re-public logoRe-publicBrand platforms and narratives for firmsFirms whose name and story need a rethink
3Interbrand logoInterbrandLarge-scale visual and verbal rebrandsLeading firms marking a milestone
4Curious logoCuriousIdentities that unite firms across locationsMulti-office firms with a strong culture
5rbl Brand Agency logorbl Brand AgencyRenaming and rebrands for regional firmsFirms starting a new chapter under new leadership
Crate47 logo

1. Crate47

Location
London and West Sussex
Signature project
Powell Gilbert: branding for an IP law firm

Crate47 has built a strong run of work for law firms and has published its own case for why lawyers should take branding seriously. For intellectual property firm Powell Gilbert it created a new brand that partners praised for understanding the firm. It designed a contemporary identity for family law firm Newton Kearns, with a dynamic logo, refined typography and premium print, and built the website for European IP firm Carpmaels & Ransford. Its in-house photography and video team means a firm’s people can appear in the brand, not stock images.

Clients
Powell Gilbert, Newton Kearns, Carpmaels & Ransford, M Border Solutions
How they work
Strategy, identity, websites, photography and ongoing marketing from one team
Budget signal
Mid-market
Skip if
You’re a global firm that needs a brand rollout across dozens of countries.

Last verified 2026

Re-public logo

2. Re-public

Location
Copenhagen
Signature project
Skau Reipurth rebrand

For Danish law firm Skau Reipurth, Re-public built a full rebrand around the firm’s strong culture. The work included a new brand platform and core narrative, turning the company name into a proper brand name, a redesigned visual identity and a new digital platform, all aimed at clients, stakeholders and new talent alike. The project won a Red Dot Design Award.

Clients
Skau Reipurth
How they work
Brand consulting, core narrative, creative direction, identity, photography and digital
Budget signal
Upper mid-market
Skip if
You want a quick visual refresh without revisiting the firm’s story.

Last verified 2026

Interbrand logo

3. Interbrand

Location
New York, Cologne, London, Madrid
Signature project
Mattos Filho, “Our Next 30 Years”

In the year of its 30th anniversary, Brazilian law firm Mattos Filho worked with Interbrand on a new visual and verbal identity. The project, called “Our Next 30 Years”, was built to express the firm’s purpose: using its legal work to have a positive impact on Brazil. It shows the kind of brief Interbrand suits best: a leading firm using a milestone to restate what it stands for.

Clients
Mattos Filho
How they work
Global brand consulting covering strategy, verbal and visual identity
Budget signal
Enterprise
Skip if
You’re a small or mid-sized firm. The process is built for large organizations.

Last verified 2026

Curious logo

4. Curious

Location
Shrewsbury and London
Signature project
Hugh James brand refresh

Cardiff-based law firm Hugh James works across several UK locations and many legal specialisms. Curious created a fresh identity that brings together the firm’s roots and the values of its people across every office with the quality of its legal service. The firm’s business development director described the brief as extremely complex, which is typical of multi-office firms where every location has its own culture.

Clients
Hugh James
How they work
Brand strategy and identity
Budget signal
Mid-market
Skip if
You need a website build and ongoing marketing from the same agency.

Last verified 2026

rbl Brand Agency logo

5. rbl Brand Agency

Location
Leamington Spa, Warwickshire
Signature project
SE-Solicitors rebrand

After 20 years as Spratt Endicott, a change in leadership gave the firm a reason to start a new chapter. rbl gave it a new name, SE-Solicitors, and a stronger brand to raise its profile, built around the idea of a firm that sees the world clearly. The work also put the firm’s culture at the front, because attracting good lawyers mattered as much as winning clients.

Clients
SE-Solicitors
How they work
Naming, brand strategy, identity and campaigns
Budget signal
Mid-market
Skip if
You’re an international firm with offices across several continents.

Last verified 2026

What professional services branding has to handle

Before you brief an agency

Agree who has final sign-off before the project starts, and keep that group small. Interview clients and staff about why they choose the firm. And decide early whether the name is on the table, since renaming changes the scope.

Frequently asked questions

Do law firms really need branding?

Yes. In crowded markets, a clear brand helps firms win clients, justify fees and attract talent. Without it, firms tend to look and sound the same.

Should a firm keep the founding partners’ names?

Often, but in a shorter form. Many firms keep one or two names, or adopt a nickname clients already use, to make the brand easier to remember.

How long does a professional services rebrand take?

Usually four to eight months, including research, partner consultation, identity and website. Renaming can add time for legal checks.

What should a professional services brand include?

Positioning, a verbal identity for proposals and bios, a visual identity, photography guidelines, templates for documents and a website.

How do consulting firm brands differ from law firm brands?

Consulting firms often lean more on thought leadership and ideas, while law firms emphasize trust, expertise and specialist knowledge. Both depend heavily on their people.