The best branding agencies in Berlin

Berlin’s branding scene runs from large consultancies that keep Germany’s biggest companies consistent to small studios that make posters for theaters and galleries. What connects them is a strong typographic culture. These five are based in Berlin and have identity work you can check.

See the 5 agencies Updated 2026

Quick list

#	Agency	Known for	Best for
1	MetaDesign	Corporate identity at industrial scale	Large companies, transport and insurers
2	Neue Gestaltung	Playful, typographic identities for culture	Museums, theaters and galleries
3	Studio Yukiko	Art-directed identities with a strong point of view	Cultural institutions, fashion and art
4	HORT	Expressive, art-led design	Music, sport and culture brands
5	Koto	Friendly, crafted digital brands	Tech platforms and consumer apps

1. MetaDesign

Website: metadesign.com
Location: Berlin HQ, with offices in Düsseldorf, Zürich, Lausanne, New York, San Francisco, Beijing and Shanghai
Guides: Brand Architecture
Brand Experience & Environments
Healthcare & Life Sciences
Signature project: Volkswagen brand design

MetaDesign was founded in Berlin in 1979, and its passenger information design for the BVG transit system in the 1990s still shapes how Berliners find their way. It led the brand design for Volkswagen’s new identity and coordinated the rollout to dealer showrooms worldwide, and it built Porsche’s new corporate design across print and digital. It also reworked the identity of AOK, Germany’s largest health insurer, and rebranded Austin health startup BrainCheck.

Clients: Volkswagen, Porsche, BVG, AOK, BrainCheck
How they work: Brand strategy, corporate identity systems, spatial and digital design
Budget signal: Enterprise
Skip if: You’re a startup with one product. MetaDesign is built for large organizations.

Last verified 2026

2. Neue Gestaltung

Website: neuegestaltung.de
Location: Berlin (Mitte)
Guides: Visual Identity Design
Brand Experience & Environments
Education & EdTech
Signature project: Deutsches Technikmuseum Berlin identity

Pit Stenkhoff and Eva Wendel founded Neue Gestaltung in 1995, and the studio is a favorite of German cultural institutions. Its identity for Berlin’s German Museum of Technology unites 14 departments around a modular robot built from circles, triangles and squares. Its premiere posters for Theater Magdeburg won the ISTD’s Freda Sack Award. It also designs for galleries such as Russi Klenner and companies like Carl Zeiss Vision.

Clients: Deutsches Technikmuseum Berlin, Theater Magdeburg, Galerie Russi Klenner, Carl Zeiss Vision
How they work: Corporate identity, art direction, editorial and digital design
Budget signal: Mid-market
Skip if: You need a global rollout for a consumer brand. Neue Gestaltung is a small studio focused on culture.

Last verified 2026

3. Studio Yukiko

Website: y-u-k-i-k-o.com
Location: Berlin (Tiergarten)
Guides: Visual Identity Design
Consumer & DTC
Brand Experience & Environments
Signature project: Haus der Kulturen der Welt identity (2023)

Michelle Phillips and Johannes Conrad set up Studio Yukiko after moving to Berlin in 2012, and it made its name art-directing Flaneur magazine. Its identity for Haus der Kulturen der Welt draws on the building’s famous winged roof and lets audiences reshape the logo with a face filter. The studio also rebranded Dittrich & Schlechtriem gallery and designed Nike’s “Lauf Nicht, Renn” Berlin running campaign with Wieden+Kennedy, including a custom typeface.

Clients: Haus der Kulturen der Welt, Dittrich & Schlechtriem, Nike, Flaneur
How they work: Creative direction, brand strategy, identity and motion
Budget signal: Mid-market
Skip if: You want a conservative corporate system. Yukiko’s work is expressive and editorial.

Last verified 2026

4. HORT

Website: hort.org.uk
Location: Berlin (Kreuzberg)
Guides: Visual Identity Design
Consumer & DTC
Hospitality, Food & Beverage
Signature project: Revolver visual identity

HORT started in Frankfurt’s techno scene in 1994 as Eike König’s graphic studio and moved to Berlin in 2007, and it still works more like an art collective than a corporate agency. For Australian production company Revolver it redesigned all of its visual communication around ten logos and type systems used in random order. Its client list runs from Nike and Universal Music to Adobe, IBM and The New York Times, alongside institutions like Bauhaus Dessau.

Clients: Revolver, Nike, Universal Music, Adobe, The New York Times
How they work: Art direction, identity and campaigns
Budget signal: Mid-market to upper mid-market
Skip if: You need strict brand guidelines for a large corporate team. HORT’s work is artistic and flexible.

Last verified 2026

5. Koto

Website: koto.com
Location: Berlin (Kreuzberg), with studios in London, Los Angeles, New York and Sydney
Guides: B2B & SaaS
Crypto & Web3
Visual Identity Design
Signature project: MachineX rebrand (2026)

Koto opened its Berlin studio in 2020, and the team works mostly for technology companies. Koto Berlin rebranded MachineX, a decentralized exchange for the “machine economy,” around a Human x Machine idea with a retro-futurist style and a robot mascot, and designed the exchange and website as well. Its Berlin team gives European tech companies a local partner with the reach of a five-studio agency.

Clients: MachineX
How they work: Brand strategy, visual and verbal identity, motion and digital design
Budget signal: Upper mid-market to enterprise
Skip if: You want a reserved, traditional German corporate look. Koto’s work is playful.

Last verified 2026

Hiring a branding agency in Berlin

Corporate and cultural are different worlds.
Berlin’s big consultancies run long programs for industrial companies. Its small studios make expressive work for culture. Choose based on the scale of your rollout.
Type matters here.
Many Berlin studios build identities around typography. Expect strong opinions on fonts and grids.
German and English.
Most studios work in both. If your audience is German, check that the team writes copy in German too.