The best branding agencies in Sydney

Website

frostcollective.com

Location

Sydney (Alexandria), with a studio in London

Guides

• Brand Experience & Environments
• Hospitality, Food & Beverage
• Professional Services

Signature project

Sydney Airport rebrand

Frost*collective repositioned Sydney Airport as “Sydney’s Airport,” a first impression of the city, with an identity built on color, pattern and natural photography. Place branding is the studio’s specialty: it rebranded the North Sydney CBD, repositioned the merged Canterbury-Bankstown Council after consultation with more than 2,000 people, and in 2013 turned the Historic Houses Trust into Sydney Living Museums. Vince Frost founded the studio and still leads it.

Clients

Sydney Airport, North Sydney Council, City of Canterbury-Bankstown, Quay Quarter

How they work

Brand strategy, naming, identity, signage, wayfinding and digital

Budget signal

Upper mid-market to enterprise

Skip if

You’re a small startup looking for a fast logo. Frost’s projects involve research and broad consultation.

Last verified 2026

Website

hulsbosch.com.au

Location

Sydney (North Sydney)

Guides

• Consumer & DTC
• Hospitality, Food & Beverage
• Brand Architecture

Signature project

Qantas kangaroo refresh

Hulsbosch, founded by Hans Hulsbosch, has designed some of the most familiar marks in Australia: it refreshed the Qantas kangaroo for the airline’s A380 and Dreamliner fleet and drew Woolworths’ “Fresh Food People” W. More recently it has built private label brands for Coles, including skincare range KOi and pet food Woofin’ Good!, which won gold and silver at the Transform Awards ANZ. The studio knows how a brand has to work at national scale, from aircraft to shelf labels.

Clients

Qantas, Woolworths, Coles, Tyro, eftpos

How they work

Brand strategy, identity, packaging and brand architecture

Budget signal

Upper mid-market to enterprise

Skip if

You’re a small local business. Hulsbosch is built for national brands.

Last verified 2026

Website

re.design

Location

Sydney, with studios in Melbourne and London

Guides

• Visual Identity Design
• Professional Services
• Healthcare & Life Sciences

Signature project

Sydney Festival identity (2022)

Re designed a motion-led identity for the 2022 Sydney Festival as the city came out of lockdown, built to feel as bold and contradictory as Sydney itself. It also named and branded PR agency Hidden Characters, work that won a D&AD pencil, and was appointed a tier-one agency for UnitingCare NSW.ACT after a pitch. The studio was founded in 2009 and works across strategy, naming and identity.

Clients

Sydney Festival, Hidden Characters, Uniting

How they work

Brand strategy, naming, identity and motion

Budget signal

Upper mid-market

Skip if

You need packaging for mass retail. Re’s strength is service and cultural brands.

Last verified 2026

Website

designbytoko.com

Location

Sydney and the Netherlands

Guides

• Visual Identity Design
• Brand Experience & Environments
• Education & EdTech

Signature project

Sydney International Piano Competition rebrand

Eva Dijkstra and Michael Lugmayr started Toko in Rotterdam in 2001 and brought its Dutch design approach to Sydney in 2006; today the founders work mainly from the Netherlands with a team in Australia. Toko rebranded the Sydney International Piano Competition as a whole organization and built the identity for the UNSW Built Environment faculty. For the City of Sydney’s Art & About program it designed a series of 15 posters shown across the city.

Clients

Sydney International Piano Competition, UNSW Built Environment, City of Sydney, Powerhouse Museum

How they work

Identity, spatial and exhibition design, print

Budget signal

Mid-market

Skip if

You need a full-service agency for campaigns and media. Toko is a small, art-led studio.

Last verified 2026