The best branding agencies in London

London has one of the deepest benches of brand studios anywhere, and many of them have branded the city itself: its Olympics, its Parliament, its neighborhoods and its music venues. That local work is a useful test, because Londoners are hard on new identities. These nine have a London studio and published work you can judge.

See the 9 agencies Updated 2026

Quick list

#	Agency	Known for	Best for
1	Wolff Olins	Brands that start arguments, on purpose	Organizations that need to signal a big change
2	Koto	Friendly, highly crafted digital brands	Consumer tech and platforms used every day
3	Further	One big idea, built into everything	Category challengers
4	Ragged Edge	Bold challenger brands with a point of view	Fintech and consumer startups taking on incumbents
5	DixonBaxi	Identities built for screens and motion	Media, streaming and sports brands
6	Saffron	Large-scale brand programs across countries	Corporates, institutions and cities
7	SomeOne	Place and institution branding	Districts, public bodies and heritage brands
8	Jones Knowles Ritchie	Big consumer brands that look like themselves again	Food and drink brands on the shelf and in the street
9	How&How	Ideas-first identities for new kinds of companies	Tech and energy startups with something to explain

1. Wolff Olins

Website: wolffolins.com
Location: London, with studios in New York, San Francisco and Los Angeles
Guides: Brand Architecture
Visual Identity Design
Consumer & DTC
Signature project: London 2012 Olympic and Paralympic Games brand

Few identities have been argued about as loudly as Wolff Olins’ London 2012 brand, with its jagged numerals and acid palette. It was designed to be impossible to ignore, and it carried through every venue, ticket and broadcast of the Games. That willingness to provoke is still the studio’s signature: its more recent work for Benefit Cosmetics pushed a beauty brand somewhere new, down to a logo that can wink.

Clients: London 2012, Benefit Cosmetics, Lloyds, Decathlon, Patreon
How they work: Brand strategy, identity and brand experience for organizations in transition
Budget signal: Enterprise
Skip if: You want a safe evolution of your current look. Wolff Olins is hired to change perceptions.

Last verified 2026

2. Koto

Website: koto.com
Location: London, with studios in Los Angeles, New York, Berlin and Sydney
Guides: Consumer & DTC
B2B & SaaS
Visual Identity Design
Signature project: BlaBlaCar rebrand (2018)

Koto started in London in 2015 and has become the go-to studio for platforms that want to feel human. Its BlaBlaCar rebrand turned a ride-sharing utility into something warmer, with a logo whose two Bs double as quotation marks, a nod to the conversations that happen on a shared ride. Koto’s work tends to be bright, crafted and easy to use in a product interface.

Clients: BlaBlaCar, Instagram, Amazon, Tripadvisor
How they work: Brand strategy, visual and verbal identity, motion and digital design
Budget signal: Upper mid-market to enterprise
Skip if: You need a reserved, corporate tone. Koto’s identities lean warm and playful.

Last verified 2026

3. Further

Website: further.group
Location: London, with studios in Brooklyn and Dubai
Guides: Consumer & DTC
Hospitality, Food & Beverage
Launch Branding
Signature project: Deliveroo rebrand

Further relaunched under its new name in 2025, after working for years as DesignStudio. From London it rebranded Deliveroo, simplifying the kangaroo into an abstract symbol and building a bright palette that became familiar on bikes all over the city and in 12 markets beyond it. The studio runs projects as open workshops with the client team, which helps when many people inside the company need to believe in the new brand.

Clients: Deliveroo, Airbnb, Eurostar, Wimbledon
How they work: Strategy, naming, identity and brand experience, run collaboratively with client teams
Budget signal: Upper mid-market to enterprise
Skip if: You want a studio to go away and come back with answers. Further expects you in the room.

Last verified 2026

4. Ragged Edge

Website: raggededge.com
Location: London (Hatton Garden)
Guides: Fintech
Consumer & DTC
Launch Branding
Signature project: Marshmallow rebrand

Ragged Edge has spent close to two decades in London building brands for challengers, and insurance startup Marshmallow shows how: a category known for grey pages got an identity built around individuality and inclusion. The studio has done the same for crypto wallet Solflare and US clean-energy marketplace Palmetto. It asks clients to commit to a clear position and then designs a voice to match.

Clients: Marshmallow, Solflare, Palmetto, Homa
How they work: Positioning, identity and tone of voice
Budget signal: Upper mid-market
Skip if: You want to look like the market leader. Ragged Edge builds brands that look like the alternative.

Last verified 2026

5. DixonBaxi

Website: dixonbaxi.com
Location: London (Islington), with a studio in Los Angeles
Guides: Visual Identity Design
Brand Experience & Environments
Launch Branding
Signature project: KOKO identity

DixonBaxi designs brands that have to move: TV channels, streaming services and football clubs. In London it rebranded KOKO, the Camden music venue, as it reopened after a three-year restoration with a platform for streaming live shows. It also built the identity for ITV and its streaming service ITVX. Its client list includes The CW, Max and Hulu in the US, and Everton and AC Milan in football.

Clients: KOKO, ITV, The CW, Hulu, Everton FC, AC Milan, ROLI
How they work: Strategy, identity, motion systems and brand experience
Budget signal: Upper mid-market to enterprise
Skip if: Your brand mostly lives on paper or packaging. DixonBaxi designs for screens.

Last verified 2026

6. Saffron

Website: saffron-consultants.com
Location: London, with offices in Madrid, Vienna and Tokyo
Guides: Brand Architecture
Healthcare & Life Sciences
Professional Services
Signature project: Institute of Cancer Research identity

Saffron runs brand programs that cross borders and languages: airlines, telecoms, cities and research institutions. In London it led the identity for the Institute of Cancer Research, built on the Fibonacci sequence and abstract graphics drawn from nature, maths and science. Recent work includes a new brand for digital analytics company Contentsquare, Gulf Air’s identity and livery, and Saudi telecom Mobily’s first major rebrand in nearly 20 years.

Clients: Institute of Cancer Research, Contentsquare, Gulf Air, Mobily, Tech Mahindra
How they work: Brand strategy, architecture, identity and governance for large organizations
Budget signal: Enterprise
Skip if: You’re a young company with one product. Saffron’s process is built for complexity.

Last verified 2026

7. SomeOne

Website: someoneinlondon.com
Location: London
Guides: Brand Experience & Environments
Brand Architecture
Professional Services
Signature project: King’s Cross identity

If you’ve walked around central London, you’ve probably seen SomeOne’s work. The studio branded the King’s Cross district, with its own custom typeface, as well as Belgravia, and designed UK Parliament’s first visual identity shared by both Houses, built digital-first. It also renamed and rebranded accountancy firm HaysMac and redesigned jeweler Graff. The studio is good at organizations with many parts and a public that has to find its way around them.

Clients: King’s Cross, UK Parliament, Belgravia, Graff, HaysMac, Saga
How they work: Strategy, naming, identity and wayfinding
Budget signal: Mid-market to upper mid-market
Skip if: You need product or app design. SomeOne’s strength is places, institutions and services.

Last verified 2026

8. Jones Knowles Ritchie

Website: jkrglobal.com
Location: London (Shoreditch), with a studio in New York
Guides: Hospitality, Food & Beverage
Consumer & DTC
Visual Identity Design
Signature project: Burger King rebrand

JKR’s Burger King rebrand brought back a version of the late-1960s bun logo, warm food colors and a chunky custom typeface called Flame, and made the chain look like it actually cooks food. It’s typical of the studio’s approach to big consumer brands: find what people already love about the brand and make it impossible to miss. The same thinking shaped its work for Dunkin’ and Budweiser.

Clients: Burger King, Dunkin’, Budweiser
How they work: Brand strategy, identity and packaging for large consumer brands
Budget signal: Enterprise
Skip if: You’re B2B. JKR’s work is built for shelves, restaurants and consumers.

Last verified 2026

9. How&How

Website: how.studio
Location: London (Shoreditch), with a studio in Venice, Los Angeles
Guides: Climate & Energy
AI Companies
Healthcare & Life Sciences
Signature project: Meteoric identity

Cat and Rog How founded How&How in 2020, and the studio has picked up a long list of design awards since. Its identity for Meteoric, a Berlin AI energy platform for European small businesses, borrows from science fiction to make electricity feel like something new. Other recent work includes a rebrand for US fertility app Trellis, with a voice modeled on a midwife’s bedside manner.

Clients: Meteoric, Trellis, Everbloom, Sauce Labs
How they work: Brand strategy, verbal and visual identity, website design and development
Budget signal: Upper mid-market
Skip if: You want a conservative identity that blends into your sector. How&How designs to stand apart.

Last verified 2026

Hiring a branding agency in London

Look for work on London itself.
Studios that have branded districts, venues or public institutions know how a brand behaves in streets, stations and signage, not just online.
Many London studios work across Europe.
If you sell in several countries, ask how the team handles languages, local markets and naming checks.
Consultancy or studio.
Firms like Saffron run long programs with research and governance. Smaller studios like How&How or SomeOne move faster with senior people on every call.

Frequently asked questions

Why hire a London branding agency?

London studios have deep experience with international brands and European markets. A local studio also helps when the brand needs to reflect the city, as with a venue, a district or a public body.

Do London agencies work with US companies?

Yes. Several have US studios or US clients. Ask who will run your project day to day and which time zone they work in.

How long does a rebrand take with a London agency?

A focused identity project usually takes two to four months. Large programs with research, architecture and rollout across countries can take a year.

The best branding agencies in London

Quick list

Hiring a branding agency in London

Look for work on London itself.

Many London studios work across Europe.

Consultancy or studio.

Branding agencies in other cities

Frequently asked questions